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This web page states the following, "Leasing your equipment with River Capital gives you the ability to have the technology your company needs, without the upfront costs." We saw that the web site said " River Capital Finance provides full life cycle equipment leasing and finance solutions to small-, mid-, and large-sized business, from lease origination to equipment disposal." It also said " Principles of Equipment Leasing and Finance Workshop. 2014 National Equipment Finance Summit." The header had River Capital as the highest ranking optimized keyword. It is followed by River Capital Finance, Equipment Leasing, and Equipment Finance which isn't as ranked as highly as River Capital. The next words rivercapital.com uses is IT Equipment Leasing. equipment lease was included and will not be seen by search crawlers.